Reborn dolls are sold on ebay every day, yet many reborn artists still find it almost impossible to get even one bid on their product. The reason is really quite simple. The people who give ebay what it wants in an advertisement are the ones that are shown on the first pages of the reborn doll category. Most people who are searching the reborn dolls or any category do not bother going through to the end pages - they simply see whatever they want on the first page and start to bid for that. It does not matter whether there is a better item further into ebay.
We have put together our 7 top tips to help you sell effectively and be seen on ebay by the search engines.
1. Buy first and get to know ebay as a buyer. People get into bidding wars over products on ebay and this is what you want to happen in your auctions. The more buyers, the more money! Start by becoming a buyer. By becoming a buyer yourself, you will feel the tension of trying to buy whatever it is you are interested in. This is the same feeling you want to create for your potential buyers in your own auctions.
2. Photographs are a great selling tool on ebay. Make sure you take photographs at angles that your customers will want to see to showcase your dolls. Photograph your dolls in different outfits and accessories to provide the new owner with options and choices. A full range of well-taken photographs is a must for ebay selling and can be a deciding factor in securing a sale.
3. Description. When writing a description of the doll you want to auction on ebay, make sure you include all the details your customer could possibly ask about. Your potential customers are all unique so your descriptions must answer all the possible questions your buyers may have. Imagine you were actually standing in front of your customer in your 'real' shop. Include any faults in your description as this will reduce the occurrence of returns and may even endear the doll to buyers. Being honest is extremely important. Remember to include text about yourself as the artist as well. Try to make the small initial box that you see on the ebay category stand out. Ebay offers colors, bolding, enlargement of photographs and more to get buyers to the sales page and make your add stand out from the crowd.
4. The Layout. When creating your sales page pay particular attention to the font used and the design aspects. Have a look at other ebay auctions. Notice how well designed auction layouts are much more enticing than the obviously amateurish ones that have been used with the default layout that ebay provides. Experiment with your page design until you are happy with the' look and feel' of your sales page.
5. Timing and the Auction. Starting and ending your auction at a time when people are online is very important to getting a bidding war going. Imagine if a buyer saw your doll, loved it, but saw that your auction will end at a time when they cannot get to their computer. They may put in a bid and leave it at that and hope for the best. You have a much better chance of a sale if buyers know they can be bidding to the bitter end,.
6. Start Low. Start your bidding as low as possible. Set your reserve price at a realistic price and then set the first bid extremely low. This attracts buyers. Your auction will be up for 7 days but nothing really happens until the last 12 hours and often it is the last thirty minutes that the real bidding war happens. There is a saying that nothing draws a crowd like a crowd, so if you have 10 bids or more your auction is in a good position to end really well. NB: The auction starting price is different form your reserve price. Do not underestimate yourself so always set the reserve at the level of expertise which reflects your time, effort, and money spent on creating your doll.
7. Description. In your description of your reborn doll, thoroughly cover the topics of shipping and packaging, how you wish to be paid, your returns policy and insurance (if applicable). Covering all these issues will give confidence to the buyer and make you stand out as a seller who knows and understands the business of selling reborn dolls. Buyers want to know that they can trust you to deliver what they has handed over their money for.
Follow these seven tips and you are well on your way to becoming an ebay seller and getting paid for your hard work. We wish you all the luck in the world and think the dolls you produce are amazing.
Fran and Nicola
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Fran and Nicola have many more exciting tips and techniques to show you in Reborn Dolls Web Business -
www.reborndollsforfunandprofit.com
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